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Gentleman in an ivory shalwar kameez and dark waistcoat, seated in a Lahore haveli

New season

Timeless elegance,
crafted for him.

Refined menswear and accessories designed for the modern gentleman.

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UnstitchedWaistcoatsWatchesAccessoriesPerfumesNew in
Model in an olive Atif's waistcoat

Waistcoat collection

The art of formal dressing

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Model in a navy Atif's shalwar kameezShalwar kameezUnstitchedShop nowModel in a navy Atif's waistcoatFormalWaistcoatsShop now
Atif, founder of Atif's, in a camel waistcoat against walnut panelling

The founder

Meet Atif

“Everything we make is something I wear myself. If it isn't right on me, in our own atelier, it doesn't reach the floor.”

Atif — Founder & Creative Director, Lahore

Read our storyVisit the atelier
Atif in an ivory shalwar kameez and camel waistcoat, photographed in the studio

Shop by occasion

EverydayQuiet pieces that go with everythingFormalBoardrooms and black-tieEveningDeep colour for after darkDaytimeLight fabric, easy layers
Automatic watch on a leather walletAutomatics & quartzWatchesShop nowFull-grain leather wallets, arrangedSmall objects, made properlyAccessoriesShop now

How an Atif's piece is made

  1. 01

    Considered fabric

    Loom-finished cottons and wool blends from mills we visit in person — pre-shrunk and colour-fast.

  2. 02

    One house block

    Every garment is cut from a single block, graded across sizes so the fit stays honest.

  3. 03

    Honest finishing

    Welt pockets, full linings and clean details — the things you notice when they are missing.

  4. 04

    Finished by hand

    Edges burnished, buttons set and every piece inspected before it leaves the atelier.

The Atelier

See the fabric in person

Visit our atelier in Lahore to feel the fabric and choose your length — 4.5, 5 or 6 metres — and save when you buy two or three.

Visit the atelierShop unstitched

@atifs

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